Entrepreneur Fridays: Semprae Laboratories
WHO: Rachel Braun Scherl and Mary Wallace Jaensch
WHAT: Semprae Laboratories, a company founded by women and focused on women’s sexuality. Semprae provides evidence based solutions supported by real science to create a place online for women to talk and learn about sexual satisfaction. The company’s flagship product is Zestra, a blend of botanical oils and extracts clinically proven to increase satisfaction.
WHERE: Saddle Brook, NJ
WHEN: 2008
HOW: “Much of how we got here feels like serendipity,” says Scherl. Both former successful marketing and strategy consultants, Scherl and Jaensch focused on women’s issues for most of their careers. “We focused on women-driven businesses – birth control, health and beauty, fertility– servicing leading companies including Johnson & Johnson, Wyeth and Church & Dwight,” says Scherl.
Knowing about their passion for women’s issues, a venture capitalist friend showed them a business plan for Zestra. “He said, ‘This opportunity, this category is for you’,” says Scherl. In April 2008, the pair met with the company’s higher-ups hoping that they could potentially manage the company. They was under the impression that Scherl and Jaensch were coming to the table with funding to back the troubled brand. “We parted ways believing that our interests were not aligned,” says Scherl.
Although the meeting didn’t turn out the way they hoped, Scherl and Janesch’s walked away with their curiosity piqued. “As we looked at the category, which we now define as sexual satisfaction, it looked like the “perfect storm” from a marketing perspective,” says Scherl. The pair noticed how many women were looking for More…
QUESTION: “I’m a single, pre-kindergarten teacher that loves her job but I have trouble making ends meet, especially during the summer months. I get paid twice a month—roughly $1,200 each paycheck. My take home pay per year is about $24,000. What can I do during the school year so I can live comfortably during the summer and not worry about my finances?”
